May 03, 2016
037: How to start a social media marketing strategy with Katja Schroeder

Katja Schroeder () is an Adjunct Professor at St.Francis College where she teaches International Marketing andSocial Media Marketing. She is the Managing Director of Bloom, atransmedia  startup agency within the Ruder Finn globalnetwork that...


Katja Schroeder (@schroek) is an Adjunct Professor at St.Francis College where she teaches International Marketing andSocial Media Marketing. She is the Managing Director of Bloom, atransmedia  startup agency within the Ruder Finn globalnetwork that helps companies thrive with integrated marketingcommunications campaigns across social channels and digitalscreens. Katja has developedaward-winning integrated communications and marketing programs forcompanies  of all sizes in North America, Europe and Asia.Katja holds a M.A. in Communications andBusiness Administration from the FU Berlin (Germany) and a M.A. inCommunications and Information Sciences from CELSA/Sorbonne, Paris(France).  She is a published author and frequently blogsabout entrepreneurship, digital media and  the way technologyinnovation enables sustainable development. She is on the Board ofthe St. Francis College's Center for Entrepreneurship.

In this episode we discussed

  • The one thing organizations do wrong when it comes to theircontent and social media marketing and how you can avoid it.
  • How to go from zero engagement to having an active and engagedsocial media following.
  • How to grow a POWERFUL social media presence, no matter howsmall your organization.

Resources

St. FrancisCollege Center for Entrepreneurship [Twitter]

Bloom PR

Hootsuite

Small Data: The Tiny Clues that Uncover HugeTrends by Martin Lindstrom

Blue Ocean Strategy by W. Chan Kim and ReneéMauborgne